I LOVE this idea on several levels. Let me describe the levels...Well they should already have a major contribution from the Viking and Wells Fargo as they have the most to benefit from it. I'm sure they can get a few more corporate donation with Ameriprise and Capella close by. Maybe Target can put a bullseye in the middle of the park with red and white pavers to justify them kicking in a Million. That would pi$$ of the Queens front office. Have a bidding war for naming rights to this park. Make the Wilfs cough up some real dough for this park.Ryan Cos. makes $200K donation for Downtown East park
Sep 24, 2014
http://www.bizjournals.com/twincities/b ... -east.html
Ryan Cos. US Inc. kicked off a drive to raise funds for a new green space in downtown Minneapolis with a $200,000 donation.
The money will hire a professional fundraiser to come up with several million dollars to turn two city blocks on the east side of downtown into a park. [...]
Level 1. I don't know exactly (I'm sure I'll be corrected), but I think the Wilfs have little to no control over the park design. They are going to get bajillions for naming rights for the stadium. Why can't the city get some since this is already going to be "corporate square" (as the jokers have pointed out quite well). I'd rather have good programming, upkeep and design and a corporate logo in lieu of another "Gateway Park" (quotes added for hyperbole).
Level 2. IF the Wilf's indeed have no control over the park, it would be AWESOME to poke them in the eye and diminish the naming rights for the stadium WHILE making money (for aforementioned programming/upkeep/design).
Level 3. Target is a good brand that cares about design. I'll take a Target sponsorship over "Thrivent Financial Park" any day. Further, the very idea of a "paved" Target bullseye is pretty brilliant. Design like this is generally not very perceptible from the street/pedestrian level BUT, from a blimp (ahem), it would be VERY apparent. This could be designed in a way that it could be integrated into a "field" of paving, with only a textural difference or slight color difference further disguising it from the ground, it could be integrated into paths, given water features etc. From a strictly design perspective, the logo is a very pure design that could be played with in a variety of interesting ways.
LOL I was being factious, But I agree with your ideas 100%.