urbanMSP

Yankee Stadium, Dodger Stadium, Wrigley Field, etc.

Yes, there is clearly an established naming convention that we're ignoring /s

I'm not talking about the official names of places. I'm talking about the general concept. "Ballpark" is the correct term.

Guys... This is a stupid debate.

Whatever we call it, I welcome it. Not only will we have a wonderful ballpark in Lowertown that I look forward to accessing via the Green Line, but the dog will no longer be traumatized by Friday night fireworks at Midway Stadium. Win-win.

I feel like a ballpark is a stadium the way that a square is a rectangle... but I'm not expert. Either way...

Was just named CHS Field.

https://twitter.com/PioneerPress/status ... 4788975616

CHS Field.

That's catchy.

[crickets chirp]

What the hell is CHS?

What the hell is CHS?

I had no idea either, but I guess it's an Ag Corporation based in Inver Grove Heights

What the hell is CHS?

It's a Fortune 100 ag co-op. $41 billion in revenue in 2012. HQ is in Inver Grove Heights.

https://en.wikipedia.org/wiki/CHS_Inc.

Used to be Cenex.

The question was also rhetorical. I vaguely know of CHS from the state fair but anybody seeing a giant "CHS Field" sign is going to have a WTF moment.

It's clearly Cylinder-Head-Sector.

Always weird to me when companies that aren't really consumer facing buy naming rights.

It does make sense in a way though, it's a independent minor league team, do they really need a big company field name? I bet a lot of people will just call in Lowertown because that's a bit more "catchy" the naming rights bring in revenue right?

I guess there's an aspect of civic pride, but I figure that companies buy naming rights as a form of advertisement. If you don't sell to an average consumer, why buy advertising that targets them?

Why do you think you see commercials for Boeing or GE? Think the average consumer is mulling over whether to buy a 737 or A320? Its for raising their profile. Just look at how much conversation its spurred on just this board alone. The higher your profile the easier it gets to attract investors. That's the main part, investors = $$$

I've never seen a commercial for a plane, for an airline yes, not a plane. Better one would be IBM or Cargill

I've seen plenty for GE, but not Boeing. But either way, point taken. Kind of like BASF used to advertise a whole bunch.
"At BASF, we don't make a lot of the products you buy. We make a lot of the products you buy better."

It depends a lot on what you watch -- you'll get politically-oriented ads or sponsorships for the Sunday-morning political panel shows like Meet the Press. PBS's NewsHour also gets some oddballs. Those are pretty much the only places I see railroads advertise (BNSF, Norfolk Southern, Union Pacific). I think Boeing sponsors PBS shows quite a bit. Advertising isn't just about broadly reaching everyone -- they're clearly trying to reach groups with a certain mindset, political connections, or politicians themselves.