That's interesting. I have driven into downtown countless times on 7th, coming in on Hiawatha and cannot recall this logo being lit up at night, like I noticed recently. Perhaps I just didn't notice it - but when I did, I certainly thought about how Minneapolis tends to not allow logos.I always heard that back when I worked at Thrivent for a time, but Emporis notes: "The name "Thrivent Financial" was added to the blank eastern facade during May 2004."
Anyhow, I'll be interested to see how the WF and US Bank stadium logos,change the overall 'vibe' as you approach the City from NE on 35W and the east on 94, and SE on Hiawatha.